Beef plays an important role in a balanced diet and we choose to eat meat for optimum nutrition, enjoyment, ease and convenience.

Described as ‘nutrient dense’, red meat is packed with essential vitamins and minerals that help boost health and wellbeing.

To have a healthy, balanced diet, people should try to eat some protein-rich foods (such as lean red meat, fish or pulses) as well as base meals on starchy carbohydrates (particularly wholegrain or higher-fibre varieties), eat plenty of fruit and vegetables, have some lower fat dairy foods or dairy-alternatives, and choose unsaturated rather than saturated oils and spreads (small amounts).

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